From orchid roots to a neighborhood landmark — the story of Flossom Kitchen + Cafe
Jessica Wong and Betrina Lee didn't just open a café — they planted one. Both graduates of hospitality and restaurant management, the two childhood friends had spent years building careers in the food and beverage industry before finally turning their shared dream into reality in November 2017.
The foundation had been there all along. Flossom Flowers — an orchid importer and distributor owned by their families — was already transforming San Juan interiors with exotic blooms from Taiwan. When the opportunity arose to create a dining space inside Flossom Place, a multi-use compound on N. Averilla Street, the decision was natural. The café would carry the floral heritage of the family business and become something more: a gathering place, a comfort stop, a second home for the neighborhood.
From day one, the design made a statement. Long-stem orchids in cascading arrangements, hanging ferns from glass ceilings, hand-painted floral murals, and a wall of fresh blooms — refreshed weekly — greeted every guest. This wasn't just décor. It was the café's living identity, as organic and ever-changing as the seasons.
The kitchen followed the same philosophy: comfort first, creativity always. All-day breakfast menus featuring Filipino favorites reimagined — like the Ube Champorado with yema sauce — alongside Western staples like Eggs Benedict and Tiramisu adorned with edible flowers. Dishes that felt like home, with just enough flourish to make them memorable.
Three pillars that guide every dish, every arrangement, and every interaction at Flossom.
We believe that environment shapes experience. Every corner of Flossom is intentionally designed to bring the beauty of nature indoors — from orchid arrangements imported from Taiwan to fresh-cut flowers that perfume the dining room each week. Beauty is not an afterthought at Flossom. It is the architecture of hospitality.
Our menu is built on a single promise: that every bite should feel like something familiar, made extraordinary. Whether it's a bowl of Ube Champorado that carries generations of Filipino tradition or a Truffle Honey Pizza that surprises and delights, our food speaks in the language of warmth and care.
Flossom exists for the community around it. We are not a destination restaurant — we are a neighborhood institution. Our regulars bring their families for breakfast, celebrate birthdays in the Glass House, and return week after week because this place genuinely feels like theirs. That trust is our greatest achievement.
Flossom Kitchen + Cafe opens its doors inside Flossom Place, 187 N. Averilla Street, San Juan City — introducing San Juan to floral-garden dining and all-day Filipino-Western comfort food.
Featured in When In Manila, Philippine Primer, Nolisoli (Inquirer), BusinessWorld, and Spot.ph — establishing Flossom as one of Metro Manila's most talked-about new café concepts.
Despite the challenges of the pandemic years, Flossom's loyal community kept the spirit alive. Takeout, delivery partnerships, and the devotion of San Juan regulars carried the café through its most testing seasons.
The Glass House — a private event space for 20 guests inside Flossom Place — launches as a premium venue for intimate gatherings, birthdays, and celebrations, extending the Flossom experience beyond the dining table.
Featured in The Beat Manila for the Garden Brunch program — a curated weekend experience combining seasonal blooms, specialty brunch menus, and the café's signature botanical atmosphere. 547+ Google reviews and counting.
Experience Flossom's floral-garden atmosphere and comfort-first menu. Walk-ins welcome, reservations preferred for weekends.
Reserve via WhatsAppOur intimate private dining room seats up to 20 guests. Perfect for birthdays, anniversaries, and team gatherings. Inquire to check availability.
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